Work
Eventure Event Discovery
A local discovery app made for Gen Z—find hidden gems, trending spots, and create your own experiences. Whether you're planning a hangout or just exploring, it's fun, social, and made to be shared.
Role:
Product Designer
Time line:
Jan - Mar 2025
Skills:
UX Research
Product Design
Prototyping
Tools:
Figma
Adobe Creative Suite
Background
Eventure is a hyper-local event discovery app designed to help users find authentic, community-driven experiences nearby. The app was created to make discovering and attending local events easier and more enjoyable
The Process
Understand
Define the problem
Identify user needs & business goals
Research
User interviews & surveys
Competitive analysis
Insights gathering
Define
User personas
Problem statements
User flows
Ideate
Brainstorm solutions
Mood board
Sketches
Wireframes
Test
Prototype
Usability testing
Iterate based on feedback
The Problem
It’s surprisingly hard to find cool local events happening nearby. You’re stuck scrolling through boring lists with barely any photos or helpful reviews. A lot of smaller, hyper-local events get missed completely. On the flip side, local event organizers and small businesses also struggle to stand out, often getting buried under bigger promotions or not reaching the right audience at all. In smaller towns or quieter neighborhoods, there’s a real lack of visibility and access to fun, engaging activities, leaving both hosts and potential attendees disconnected. People want an easier, more visual way to discover what’s actually going on around them, something that feels real, fun, and up-to-date.
User Research
How do people currently discover hyper-local events, and what challenges do they face in the process?
Social media is the top source, with about 66% of U.S. adults using it to find local events. Facebook leads at 53%, then Instagram at 27%
Local news and community channels (newspapers, town websites, bulletins) still play a key role. Around 42% in small towns rely on newspapers for event info.
Specialized apps and sites (Eventbrite, Meetup, TicketMaster, Google Events)
Word of mouth remains strong, 59% of adults learn about events through friends, family, or coworkers
In analyzing user research, I created a survey to learn how people find local events, what they look for, and what problems they run into.
Mina
@minang
"Many events are not well-advertised, and sometimes ticket links are hard to find. I missed an art exhibition because the time listed online was incorrect."
Alex
@alexngo
"I’d love to have everything in one place instead of checking different platforms. I hate scrolling through events that don’t match my interests or location."
Molly
@mollykim
"I LOVE exploring local events and activities, I personally don’t like going on a tour with a travel company, almost all of my trips are self planned."
Marcus | 25 | Seattle, WA
Software Engineer
Marcus is that friend who always makes the group chat plans happen. He loves hosting dinner parties or rallying the crew for outdoor concerts and craft beer fests.
Pain Points
Outdated event info causes last-minute changes or FOMO
Big platforms are cluttered with irrelevant content
Smaller pop-ups and local events often get overlooked
Needs & Goals
A curated, personalized feed of events based on interests
Real-time, accurate updates to stay informed
One easy-to-use app that shows both big festivals and hidden local gems
Ideation
Based on user research and key pain points, I mapped out a clear information architecture to guide a simpler, more engaging way to discover local events.
Wireframes
Lo-fi wireframes
Mid-fi wireframes
On boarding experience
Home & Event main screens
Local explore & short videos
Ticket wallet & design
UI Design
Mood board
UI Kit
Final Design
Events And Experiences Made For You
Personalize your onboarding experience by selecting your preferences and interests so we can tailor everything just for you.
Smarter, Simpler Event Discovery
Explore exciting new events nearby, see honest reviews from people like you, get useful insights to help you decide, and easily find directions so you never miss out. Your next great experience is just a tap away!
Explore Your Neighborhood
Explore hyper-local events with engaging short videos and authentic user stories. Share your own experiences to help build a connected community and stay updated on what’s happening around you.
Host Your Own Event
Create and host your event with ticket design, customize colors, logos, and layouts to match your brand. Attendees can save tickets directly to their digital wallets. Just scan and let the fun begin!
